Super Natural Organic Skincare

The natural way to a beautiful, glowing complexion, whatever your age

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Careful! That cream moisturiser could be making your skin dryer.

moisturizing cream

Moisturisers: The Myth.

We’re told from an early age that the best way to take care of our skin is to cleanse and moisturise every day. This daily moisturising routine is considered even more essential if you have dry skin. Manufacturers offer us countless moisturising products to choose from, including creams specially formulated to soothe and condition dry facial skin or help reduce the visible signs of ageing.

Yet more often than not, these moisturisers aren’t truly ‘moisturising’ at all. The tell-tale sign is the product’s consistency. If it looks and feels like a cream, it’s an oil-in-water emulsion. Which means it contains more water than oil. And that’s where the trouble begins.

Cream moisturisers upset your skin’s natural balance

The amount of water in common cream moisturisers varies but can be as high as 80%. The thinner and lighter the cream, the more water it contains. It’s the water that gives you that immediate sensation of freshness when you apply the cream. Your skin will also look and feel softer and smoother as the water is drawn into the skin’s dehydrated outer layers.

But these effects are short-lived. Understand the science and you’ll never look at cream moisturisers in the same light again. The fact is any oil-in-water emulsion cannot help but interfere with your skin’s natural balance. Here’s why.

Your skin is waterproof. You can’t add moisture from the outside. Any water in a moisturising cream will simply sit in the outer horny cells (stratum corneum) until it evaporates. Not a drop of water penetrates the skin’s outer protective layers. However, regular and repeated use of cream moisturisers can work against your skin in two ways.

First, too much water can actually deplete the skin’s natural moisturising factors – the mixture of free amino acids, lactic acid, urea and salts in the horny cells – that help to regulate hydration. These precious NMFs are then lost to the atmosphere, leaving your skin underprotected and prone to dryness.

Second, an oil-in-water emulsion, by its very nature, will emulsify any fats it comes into contact with. In other words, it degreases the skin at a microscopic level and makes it dryer.

diagram: how mositurizers take moisture out of the skin


The secret to glowing skin is unbelievably simple

Even after billions of dollars worth of research we still don't know all there is to know about how skin works. But one thing’s for sure: the condition and appearance of your skin are directly related to its moisture content. Which is why drinking plenty of water can work wonders for your complexion. But just as you can never fill a sieve, so your skin needs a constant and carefully regulated supply of water to stay optimally hydrated.

The ‘secret’ is to recognise that glowing skin is not something that comes from a jar. It’s all about rebalancing your skin internally so it can do what nature intended. To release moisture through the pores to cleanse, cool and purify the body, yet at the same time retain enough moisture in the skin’s outer layers to keep it soft, plump and smooth.

How everyday life takes its toll on your skin

Several factors impact on this ability to retain moisture. The most inevitable is ageing. When you're young, your skin is in perfect balance. 'Moisture in' is equal to 'moisture out'. Your skin looks and feels great. But as the years go by, the body produces less sebum – the all-important waxy substance that keeps skin moist. Your skin still ‘works’, but not as efficiently as it used to. It no longer has that natural glow, suppleness, plumpness, elasticity. It feels dryer to the touch, rougher, thinner, and may turn flaky or patchy.

It’s not only the passing years that change our skin. As we go about our daily lives, chemicals, environmental conditions and pollutants take their toll. The damage is both immediate and long-term. Here are some of the biggest culprits:

  1. too much sunshine

  2. cleansers designed to remove grease from the pores

  3. central heating

  4. air pollution

  5. smoking and exposure to cigarette smoke

  6. poor diet

No surprise, then, that sooner or later, our skin loses its lustre.

To improve your skin's ability to retain moisture, add oil

Why does our skin's ability to retain moisture change as we age? Because the body's internal oil factory starts closing down. Sebum is an oily protective substance that lubricates and waterproofs the skin and hair. It's released through the sebaceous glands, located around hair follicles. The older we get, the less sebum we produce. And the more likely we are to suffer from dry, flaky skin - and, of course, wrinkles, frown lines and crow's feet. The answer? Give the body the oil it lacks. The right diet can help, but with Super Natural Organic Facial Oil you can be sure your skin is primed to keep itself in perfect health.

Skin loves organic plant-based oils

The most natural way for the body to take in the oils it needs is through essential fatty acids found in food such as oily fish, sunflower seeds and leafy vegetables. Essential fatty acids bring many health benefits. They strengthen the immune system, bring clarity of thought, clear the arteries and put a shine in your eyes. If enough of these valuable nutrients reach the skin, you'll see the difference. But as your skin is the outermost part of the body, they often get diverted along the way. The best way to keep your skin well-oiled? Apply organic plant-based oils directly to the skin.

Which oils? This where we've made things easy for you. Super Natural Organic Facial Oil contains a unique blend of organic cold-pressed plant-based oils, each with its own special benefit. See the Ingredients page to learn more about why each of these was chosen and how together they can help you rediscover the glowing skin of younger years.

  1. More about how vitamin E and vitamin A benefit your skin

Moisturisers: More Harm Than Good?

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Moisturisers: More Harm Than Good?